Close-up image of a white textured paper with gold foil embossed text reading "Coco's Cakes" and "Pasteries + Sweets", including an emblem and the year "2010".

Refined Ribbon Exclusive Branding Suite

Refined Ribbon is reminiscent of wandering down a hidden side street in Paris just to peek inside the delightful shops. A romantic hand-drawn bow accents the ornate monogram. The refined lettering moves effortlessly while the warm, inviting palette looks good enough to eat.

Designed for patisseries, bespoke cake studios, wedding professionals, bakeries, gift and stationery brands, designers, and boutique hospitality businesses that understand that the presentation is always part of the final product.

Like all of our designs, this identity suite is created once and sold once. When it’s yours, it’s yours alone. All of our design suites come complete with a brand story and mini copywriting package. Scroll down for more.

INVESTMENT: $2200

TURNAROUND: 1-2 WEEKS

ONLY ONE AVAILABLE

RESERVE THIS DESIGN
Logo for Coco's Cakes with the text "Pastries + Sweets" on a peach polka-dotted background.
Logo for Coco's Cakes, a pastry and sweets shop, with elegant text on a white textured background, indicating it was established in 2010 in New York City.
Logo for Cocos Cakes featuring a beige and brown design with a bow, on a pink textured background, indicating a bakery specializing in pastries and sweets.
Two cupcakes with white frosting and chocolate decorations inside a pink and white bakery box labeled 'Coco's Cakes.' Additional boxed cupcakes and a chocolate bar are nearby.
Close-up of white coconut-covered confections on a gray cloth with the text 'Coco's Cakes Pastries + Sweets' overlaying the image.
Three chocolate-covered donuts with sprinkles stacked on a wooden surface in front of a sign that reads "Coco's Cakes Pastries + Sweets"
Pink textured background with gold-embossed text that reads 'Coco's Cakes Pastries + Sweets', 'Est'd 2010', and a logo with two intertwined o's.
Branding stationery for Cocco's Cakes, a pastry and sweets shop, including a logo with a ribbon, and embossed business cards with elegant text on a peach and beige background.
Sign for Coco's Cakes, a bakery offering pastries and sweets, hanging on a store exterior with decorative ironwork above.

THIS BRAND IS FOR YOU IF…

Design of a branding board for Coco's Cakes, a pastel-colored signage for a bakery specializing in pastries and sweets, featuring logos and color palette with shades of beige, white, brown, and tan.

  • You know your packaging is a large part of the first impression, and you treat it as such.

  • Your customers don't just buy something from you, they save the packaging.

  • Feminine and sophisticated are your consistent and unspoken promises.

  • For you, the details are the whole point.

  • Elegance is your brand’s middle name.

WHAT’S INCLUDED

  • Phase one begins with your external brand. It helps visually articulate your essence and capture the attention of your right people. Think of it as your brand’s first impression.

    Start by reserving your one of a kind identity suite from our collection. Your selection will be customized to your specifications. Our process drastically reduces the time spent crafting from scratch and thus, your investment. Your completed visual identity will be delivered in a single, easy to use folio.

  • Choose a logo from our extensive library. Our design brief will collect all the information we need to customize your new logo and design suite to your exact specifications. While most agencies offer a single logo, our package includes three different variations of your logo to use as you see fit. We'll even add a tagline to your logo if you've got one. In addition to your logo you'll receive a monogram, pattern, and a sub-mark. It truly is a complete visual brand identity,


  • Your package includes a custom palette, shaped around how you want your brand to be experienced. We can work with whatever you have, whether you’re already committed to a palette, have something that feels close (but not quite right), or still need something from scratch. Wherever you’re starting from, we’ll refine or build a palette that feels intentional, distinctive, and entirely your own.

  • We'll finish with your font hierarchy. This is a customized selection of fonts that work both individually as well as stacked together to visually drive your written messages home. Your typography choices are pivotal, each with a unique personality and job. We can work with an existing typography suite or create something just for you.

Phase 01: VISUAL IDENTITY

We gather your visual assets into a cohesive design folio you can refer to again and again. This folio includes your primary logo, secondary mark, monogram, custom color palette, and font hierarchy. Lean on it whenever you develop marketing assets, social media touchpoints, print collateral, or packaging, knowing every visual piece is intentionally aligned.

Black background with white floral design and the letters "E & C" in the center.

Phase 02: BRAND STORY

While your visual system sets the tone, your story package gives voice to your vision. You’ll receive three distinct expressions of your narrative. Together, they give you a clear language framework to draw from when writing website copy, drafting client emails, introducing a new offering, or articulating the heart of your craft.

  • We’ll begin the copy side of things with a verbal expression of your brand presence.

  • An immersive 400-500 word narrative that serves as the visual and emotional centerpiece of your dedicated Story Page. Your history, core motivations, and personal philosophy woven into a rich piece of editorial prose that builds instant rapport with discerning clients. It offers your audience a warm invitation into your world, giving them a clear reason to choose and remember your work.

  • A versatile, beautifully distilled version of your brand story created for high-impact placement across your digital and print touchpoints. Perfect for press kits, wholesale catalogs, podcast introductions, or secondary website features where space is brief but connection is critical. It delivers the soul of your business in a clear, compelling snapshot that holds its own anywhere you place it.

  • A memorable manifesto articulating the guiding values behind your craft. This rhythmic piece of micro-copy is designed to set your brand apart while sharing a positive, lasting impression. Use it on packaging inserts, website banners, social profiles, or client welcome notes as a signature mark of what you stand for.

Make it Yours

RESERVE THIS DESIGN