The Evermore Edit

TWO PARTS, ONE COMPLETE BRAND.

To keep things simple, we offer a single, complete package customizable to fit your unique needs.

The Evermore Edit pairs an exceptional visual identity with an alluring brand narrative. Begin by selecting a one-of-a-kind logo mark from our exclusive design library. We’ll pair it with an emotive brand story that comes straight from the heart of your work. Together, they create a real sanctuary for what you do, holding the nuance, origin, and care behind your craft.

And like you, we’re dedicated to the old way of doing things. Every mark in our collection is crafted from scratch. Each word is penned through handwritten drafts. We’ve got decades of branding experience behind us, and we learned a long time ago that we work best without algorithms, templates, or shortcuts. Just honest, human work from our studio to yours.

Your work speaks for itself. We’ll help your brand do the same.

Open brown paper envelope with a white business card reading 'OAK & IVY' inside, placed on a dark surface with a silver stapler nearby.
Engraved wood piece with a circular logo that reads 'Havenwood Custom Furniture Since 2023' surrounding a stylized 'HW' initials.
A dark green textured cardstock with gold embossed text for Haley Jacobs Photography, specializing in families and weddings, with a decorative emblem featuring a branch with leaves and flowers, and the year 2020.

Our Process

Your customized package includes both a visual suite as well as a brand story. We being with our intake form and work outward from there. Here’s what to expect:

  • We being with the visual articulation of your brand.

  • Our design brief will collect all the information we need to customize your new logo and design suite to your exact specifications. While most agencies offer a single logo, our package includes three different variations of your logo to use as you see fit. We'll even add a tagline to your logo if you've got one. In addition to your logo you'll receive a monogram, pattern, and a sub-mark. This truly is a complete visual brand identity,

  • Your package includes a custom color palette, designed around how you want your brand to look and be experienced. We can work with whatever you have, whether you’re already committed to a palette, have something that feels close, or need something brand new. No matter where you’re starting from, we’ll give you a palette that feels intentional, distinctive, and entirely your own.

  • We wrap up your visual branding with a dedicated font hierarchy. This is a customized selection of fonts that work both individually as well as stacked together to visually drive your written messages home. Your typography choices are pivotal, each with a unique personality and job. Just as with your color selections, we can work with an existing typography suite or create something just for you.

Phase 01: VISUAL IDENTITY

We gather your visual assets into a cohesive design folio you can refer to again and again. This folio includes your primary logo, secondary mark, monogram, custom color palette, and font hierarchy. Lean on it whenever you develop marketing assets, social media touchpoints, print collateral, or packaging, knowing every visual piece is intentionally aligned.

Black background with white floral design and the letters "E & C" in the center.

Phase 02: BRAND STORY

While your visual system sets the tone, your story package gives voice to your vision. You’ll receive three distinct expressions of your narrative. Together, they give you a clear language framework to draw from when writing website copy, drafting client emails, introducing a new offering, or articulating the heart of your craft.

  • Next, we’ll move on to the verbal expression of your brand presence.

  • An immersive 400-500 word narrative that serves as the visual and emotional centerpiece of your dedicated Story Page. Your history, core motivations, and personal philosophy woven into a rich piece of editorial prose that builds instant rapport with discerning clients. It offers your audience a warm invitation into your world, giving them a clear reason to choose and remember your work.

  • A versatile, beautifully distilled version of your brand story created for high-impact placement across your digital and print touchpoints. Perfect for press kits, wholesale catalogs, podcast introductions, or secondary website features where space is brief but connection is critical. It delivers the soul of your business in a clear, compelling snapshot that holds its own anywhere you place it.

  • A memorable manifesto articulating the guiding values behind your craft. This rhythmic piece of micro-copy is designed to set your brand apart while sharing a positive, lasting impression. Use it on packaging inserts, website banners, social profiles, or client welcome notes as a signature mark of what you stand for.

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EXCLUSIVE BRAND DESIGNS

VIEW OUR Available DESIGNS

A logo card for Haley Jacobs Photography with a vintage beige floral patterned background and the business name, specialty, and initials.
Logo for Oak & Ivy Interior Design featuring a stylized oak tree and text with the business name, established year, and modern font design.
A logo for Havenwood Furniture, featuring a centered illustration of pine trees, with text including 'Havenwood', 'Custom Furniture', 'Since 2023', and 'Serving Green Bay' in a simple, elegant font on a background of illustrated pine trees.
A beige and off-white patterned background featuring lemon and leaf illustrations, with a central white rectangle displaying the text "Lemon & Leaf Tea House" and a lemon branch logo.

View our selection of ready-to-go Exclusive Brand Suites. We’re able to customize several elements of the existing design for you, including name, font, and color to make it uniquely yours.

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Our Commitment

Here are a few things we deliver without exception on each and every brand experience.

No. 01

Undeniable authenticity.

Every facet of your external and internal brand will be cloaked in your genuine personality and visual style. No excuses and no exceptions.

No. 02

Exclusivity and focus.

When you work with us, we’re all yours. We take on a limited number of projects at a time, so you’ll have our undivided attention.

No. 03

For us, it’s personal.

We tap into psychology concepts to figure out how to make your brand effective, efficient, and relatable to your right people.

No. 04

Human, by design.

As a fellow craft brand you can trust that everything we do around here is 100% original. That means no templates, no AI, and absolutely no shortcuts.

No. 05

Relaxed approach.

Building a brand takes a lot of work, but our refined and comfortable style makes the entire process surprisingly simple, seamless, and fun.

READY TO Transform YOUR BRAND?

LET'S GET STARTED

Have Questions?

Interested in working together, but need a bit of clarity? Check out our FAQ page or reach out using the form below. We ‘ll be in touch shortly. We look forward to hearing from you.

CLIENT Stories

  • I loved working with Melissa and Catherine. They exceeded my expectations from day one. And I have the most gorgeous website and branding on the planet! I loved the effortless consistency between the words and the visuals. Melissa and Catherine obviously communicate very well and clearly with each other – as well as with their clients – because they hit the nail on the head with every phase of the project. There were no misunderstandings or mix-ups. All went perfectly smoothly.

  • I can’t even begin to share how grateful I am to have found Melissa and Catherine. From the very beginning through the end of my project they each provided exceptional and creative custom work. After this experience I couldn’t imagine working with anyone else. Needless to say, I highly recommend this hard working and gifted duo.

  • Melissa and Catherine take a holistic approach to their work and think about the whole business, the whole brand, and the whole aesthetic – not just whether the site will function the way it should. Loved every bit of the experience!

  • It was fun, easy and stress-free and an incredible value for the price. The results are unique and personalized – not just to my business but to me as a person. I know no-one else will have a site like mine

Need Something More?

Every brand is unique with its own set of needs, so we offer a menu of optional a la carte add-ons you can choose from to enhance your package. These elements are individually priced, so you can create the complete brand experience that works best for you. 

Optional project add-ons and enhancements include, but are not limited to: 

BRAND VOICE

  • Brand Voiceprint™
    A deeply immersive, highly customized voice guide to help you articulate your personality authentically and magnetically.

  • Website Copywriting
    Custom website copy written expressly for you in your brand’s unique voice.

  • Business Taglines
    Captivating straplines developed to enhance a business name, course, or other offering.

  • Personal Taglines
    A title or moniker that gets you seen as a specialist in your arena.

  • Naming and Descriptions
    Brand, Product, or Service Naming and/or unique, captivating descriptions.

  • and more

BRAND VISUALS

  • Hand Drawn Illustrations
    Custom, scribbles, doodles, and elements drawn by hand to enhance your brand design. These work especially well for venues or experiential brands.

  • Backgrounds and Patterns
    Uniquely identifiable visual repeatables that work seamlessly alongside your logo.

  • Print Collateral
    Hand-outables and tangible items such as business cards, brochures, postcards, hangtags, etc.

  • Packaging Design
    Labels, boxes, or anything to help wrap your package in an un-ignorable, branded ensemble.

  • Social Media Graphics
    Standing out online is harder than ever. Customized social media graphics like this will definitely help.

  • and more

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