Close-up image of a white textured paper with gold foil embossed text reading "Coco's Cakes" and "Pasteries + Sweets", including an emblem and the year "2010".

Refined Ribbon Exclusive Branding Suite

Refined Ribbon has the feeling of a Parisian side street you'd venture down twice just to peek inside the shops again. A hand-drawn bow accents the ornate monogram. The refined lettering moves like it was made by someone who took their time. The palette runs from blush to terracotta with warm gold and dark chocolate brown, and looks good enough to eat.

It was designed for patisseries, bespoke cake studios, wedding confectioners, gift and stationery brands, designers, and boutique hospitality businesses that understand that the presentation is always part of the final product.

INVESTMENT: $2200

TURNAROUND: 1-2 WEEKS

ONLY ONE AVAILABLE

RESERVE THIS DESIGN
Logo for Coco's Cakes with the text "Pastries + Sweets" on a peach polka-dotted background.
Logo for Coco's Cakes, a pastry and sweets shop, with elegant text on a white textured background, indicating it was established in 2010 in New York City.
Logo for Cocos Cakes featuring a beige and brown design with a bow, on a pink textured background, indicating a bakery specializing in pastries and sweets.
Two cupcakes with white frosting and chocolate decorations inside a pink and white bakery box labeled 'Coco's Cakes.' Additional boxed cupcakes and a chocolate bar are nearby.
Close-up of white coconut-covered confections on a gray cloth with the text 'Coco's Cakes Pastries + Sweets' overlaying the image.
Three chocolate-covered donuts with sprinkles stacked on a wooden surface in front of a sign that reads "Coco's Cakes Pastries + Sweets"
Pink textured background with gold-embossed text that reads 'Coco's Cakes Pastries + Sweets', 'Est'd 2010', and a logo with two intertwined o's.
Branding stationery for Cocco's Cakes, a pastry and sweets shop, including a logo with a ribbon, and embossed business cards with elegant text on a peach and beige background.
Sign for Coco's Cakes, a bakery offering pastries and sweets, hanging on a store exterior with decorative ironwork above.

THIS BRAND IS FOR YOU IF…

Design of a branding board for Coco's Cakes, a pastel-colored signage for a bakery specializing in pastries and sweets, featuring logos and color palette with shades of beige, white, brown, and tan.

  • You know your packaging is the first impression so you treat it that way.

  • Your customers don't just buy from you, they save the box.

  • Feminine and sophisticated are unspoken promises.

  • The details in what you make are the whole point.

  • Elegance doesn’t mean detached to you. Quite the contrary, actually.

WHAT’S INCLUDED

  • Phase one begins with your external brand. It helps visually articulate your essence and capture the attention of your right people. Think of it as your brand’s first impression.

    Start by reserving your one of a kind identity suite from our collection. Your selection will be customized to your specifications. Our process drastically reduces the time spent crafting from scratch and thus, your investment. Your completed visual identity will be delivered in a single, easy to use folio.

  • Choose a logo from our extensive library. Our design brief will collect all the information we need to customize your new logo and design suite to your exact specifications. While most agencies offer a single logo, our package includes three different variations of your logo to use as you see fit. We'll even add a tagline to your logo if you've got one. In addition to your logo you'll receive a monogram, pattern, and a sub-mark. It truly is a complete visual brand identity,


  • Your package includes a custom palette, shaped around how you want your brand to be experienced. We can work with whatever you have, whether you’re already committed to a palette, have something that feels close (but not quite right), or still need something from scratch. Wherever you’re starting from, we’ll refine or build a palette that feels intentional, distinctive, and entirely your own.

  • We'll finish with your font hierarchy. This is a customized selection of fonts that work both individually as well as stacked together to visually drive your written messages home. Your typography choices are pivotal, each with a unique personality and job. We can work with an existing typography suite or create something just for you.

PHASE 1: ON YOUR MARK

We'll bring your entire visual design suite together into a stunning design folio you can refer to again and again. This folio includes your entire logo suite, a sub-mark, a monogram, your custom color palette and font hierarchy. Lean on it whenever you develop marketing assets, social media posts, packaging, and across all other public-facing brand touchpoints.

Black background with white floral design and the letters "E & C" in the center.

PHASE 2: YOUR BRAND BRIEF

Aptly named ‘Epitome’, your Brand Brief is an in-depth chronicle of the most important and compelling assets your brand has. It’s a semi-psychological profile that goes five layers deep. Epitome is the document your brand has always needed, but never had. Drawn from a deep written intake, it surfaces the compelling and heartfelt truths that sit beneath everything you make, sell, say, and do. This is what sets you apart and makes you impossible to ignore. It will instantly become one of your most valuable brand assets.

  • We begin with our very own in-depth discovery form. Perfected over 25 years, it asks questions you’ve probably never been asked about yourself. A brand intake form so unique, we keep it locked down and password protected. These questions will help us glean everything we need to develop a brand that looks and feels exactly like you while paying homage to your work, your history, your personality, and your road ahead.

  • Most businesses know what they do, but almost none of them can tell you why it actually matters. This is the real reason your business exists, stripped of marketing language and stated with enough conviction that a stranger would trust you before they've ever met you.

  • Whether a trade, a place, a material, a person, there’s something that connects what you do now to something that came before. Continuity like that carries a kind of trust most brands leave unspoken. The Heritage Thread identifies it and pulls it through the rest of the work.

  • Your customers think they're buying your product or service, but they're not. The Buyer Psychology layer details what it is they're actually purchasing, which is the deeper need driving the decision. Being able to understand this changes everything from pricing to positioning and everything in between.

  • Proof points only work when they’re presented properly, and in the right order. Your Credibility Architecture is your specific evidence arranged as a psychological sequence. This is the exact progression that moves a stranger from curiosity to conviction without the hard sell.

  • A concise but powerful encapsulation of your brand’s history and truths. Two to three paragraphs written for your website, your press kit, and anywhere else you need to answer the question of who you are.


Make it Yours

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