Lemon & Leaf Exclusive Branding Suite
You know that feeling when you pick something up at a local market and you just feel like you can trust it implicitly? Lemon & Leaf gives a face to that feeling. A detailed, hand-drawn lemon branch paired with typography that's clean and relaxed. A sage and warm amber palette makes the whole thing feel less like a branding decision and more like a Saturday morning spent on the porch with friends.
Like all of our designs, this identity suite is created once and sold once. When it’s yours, it’s yours alone. All of our design suites come complete with a brand story and mini copywriting package. Scroll down for more.
INVESTMENT: $2200
TURNAROUND: 1-2 WEEKS
ONLY ONE AVAILABLE
THIS BRAND IS FOR YOU IF…
You want your brand to feel relatable, natural, and approachable.
Your brand values quality and simplicity.
You want warmth and depth, without sacrificing credibility or professionalism.
Your customers slow down when they see your offerings.
Comfort and quality come standard with everything you do.
WHAT’S INCLUDED
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Phase one begins with your external brand. It helps visually articulate your essence and capture the attention of your right people. Think of it as your brand’s first impression.
Start by reserving your one of a kind identity suite from our collection. Your selection will be customized to your specifications. Our process drastically reduces the time spent crafting from scratch and thus, your investment. Your completed visual identity will be delivered in a single, easy to use folio.
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Choose a logo from our extensive library. Our design brief will collect all the information we need to customize your new logo and design suite to your exact specifications. While most agencies offer a single logo, our package includes three different variations of your logo to use as you see fit. We'll even add a tagline to your logo if you've got one. In addition to your logo you'll receive a monogram, pattern, and a sub-mark. It truly is a complete visual brand identity,
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Your package includes a custom palette, shaped around how you want your brand to be experienced. We can work with whatever you have, whether you’re already committed to a palette, have something that feels close (but not quite right), or still need something from scratch. Wherever you’re starting from, we’ll refine or build a palette that feels intentional, distinctive, and entirely your own.
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We'll finish with your font hierarchy. This is a customized selection of fonts that work both individually as well as stacked together to visually drive your written messages home. Your typography choices are pivotal, each with a unique personality and job. We can work with an existing typography suite or create something just for you.
Phase 01: VISUAL IDENTITY
We gather your visual assets into a cohesive design folio you can refer to again and again. This folio includes your primary logo, secondary mark, monogram, custom color palette, and font hierarchy. Lean on it whenever you develop marketing assets, social media touchpoints, print collateral, or packaging, knowing every visual piece is intentionally aligned.
Phase 02: BRAND STORY
While your visual system sets the tone, your story package gives voice to your vision. You’ll receive three distinct expressions of your narrative. Together, they give you a clear language framework to draw from when writing website copy, drafting client emails, introducing a new offering, or articulating the heart of your craft.
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We’ll begin the copy side of things with a verbal expression of your brand presence.
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An immersive 400-500 word narrative that serves as the visual and emotional centerpiece of your dedicated Story Page. Your history, core motivations, and personal philosophy woven into a rich piece of editorial prose that builds instant rapport with discerning clients. It offers your audience a warm invitation into your world, giving them a clear reason to choose and remember your work.
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A versatile, beautifully distilled version of your brand story created for high-impact placement across your digital and print touchpoints. Perfect for press kits, wholesale catalogs, podcast introductions, or secondary website features where space is brief but connection is critical. It delivers the soul of your business in a clear, compelling snapshot that holds its own anywhere you place it.
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A memorable manifesto articulating the guiding values behind your craft. This rhythmic piece of micro-copy is designed to set your brand apart while sharing a positive, lasting impression. Use it on packaging inserts, website banners, social profiles, or client welcome notes as a signature mark of what you stand for.