Lana & Co. approached Evermore Branding in search of a refined and versatile identity to reflect their brand values: timeless beauty, quiet confidence, and ethical craftsmanship. The challenge? Marrying old-world luxury with modern minimalism for kids in a way that resonates with today’s luxury consumer.

We developed a custom serif wordmark, a delicate color system inspired by precious metals, and a typographic hierarchy that blends warmth with sophistication. The packaging design uses tactile materials and subtle finishes to elevate the unboxing experience and reinforce brand value at every touchpoint.

This identity speaks to the refined, fashion-forward families who values design, intention, and authenticity.