Evermore Branding

X Bar + Restaurant

Sophisticated Urban Hospitality Branding

Evermore Branding partnered with X Bar + Restaurant, a high-end, city-center venue, to create a modern, luxurious brand identity that blends nightlife sophistication with fine dining appeal.

Our team developed a full visual identity system — including a sleek custom logo, refined typography, moody color palette, menu design, and in-space brand applications. Every element was rooted in strategy, appealing to both a dinner and cocktail clientele with premium, experience-first expectations.

We positioned X Bar as a hybrid destination: a space where elevated dining meets after-hours allure, wrapped in a distinctive brand experience.

Service

Identity & Branding, Print

Client

X Bar + Restaurant

Year

2023

  • Brand Positioning: “Refined, revolutionary, and undeniably urban”

  • Audience Focus: Upscale millennial diners, urban professionals, nightlife seekers

  • Tone & Voice: Confident, bold, elevated

X Bar + Resturant

CHI + LA + ATL + MEM

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